Final Website Design

Home Page 

       Resource Page 

Above are some screen shots of the final website design- we have gone for a fairly straightforward design as functionality is key to a successful website. The imagery and illustrations used in this website and throughout our different touch points encourage a positive change and the bright yellow contrasts well with the black and catches the viewers eye.

Finals for physical media

after much development and different options here are our three finished and refined medias that have all been printed today!

Coffee slip (repeated three times)

Front of the flyer

Back of the flyer

Poster

Further Website Development

Bought in another liberation visual that could be used in the background, as we felt that when you scrolled right down on the home page that it got a bit boring with no colour. Played around with it being tiled but decided it looked best as a single background image along the bottom of the page to add a little more interest. 

Have now developed the resource page to be cohesive with the home page- added the selection bar and kept the same four image grid. Had experimented with the original coloured images however we found that they brought in to much random colour and didnt look as controlled. The four different images are close up, black and white shots of the transmedia piece they lead too. With an eye catching yellow tag on each image, the downloadable resources will be easy to find and access for the websites visitors. 

Added more text as well as introduced better collumns and line breaks in order to make the type more legible. Have also changed the font on the nav/ selection bar and the sub headings to Futura typeface, to keep it consistent with our other touch points.

Resource page

to make the home page more cohesive with the resource page, the resource page will feature a banner like the home page. Here is the development of the resource page.

Second revised option for final banner.

First revised option for final banner. 

before. this image would have featured as the entire resource page.

final flyer

After a few development pieces and these two options the bottom image with the chains is the final image we have chosen for the front of the flyer. The back of the flyer is soley focused on information about fair-trade and the involvement of the people at the fair-trade coffee break. we have also changed the text to "start your change" this involves the person receiving the flyer while also implying that they could do something else after the event is held.

Option without the chain illustration

Final flyer composition. the chain illustration helps in force the rhetoric and makes the image more cohesive.

Back of the flyer. This is only based on type so the receiver can be properly informed about fair-trade and how they can get involved and create their own event

Coffee slip final

The images below show our final design of the coffee slip in context

Coffee Slip 'Fit' Research

Looking at the StarBucks coffee slip as research and to get a better understanding of how the slip fits the coffee cup/ what kind of shape it needs to be.

Poster, first final

after reworking the poster multiple times, here is our first final. We will probably need to make a few tweaks after getting feedbagck on monday but we are definitely close to a final version. Text has been added and when printed it will be A2 length but not width, giving it a longer composition space.

Rules to help with constructing website

• ·      Usability.  Providing information is the key reason for a website. This is the most curtail thing about the website.
• ·      Logo is usually in the top left corner. Follow the general rules that everyone is used to when using a website.
• ·      Body copy size in web design is 12pt-16pt different typefaces will be different sizes. Making type a bit bigger is better than too small.
• ·      Images. RGB, JPG, 72 dpi. PNG- transparent layers are possible. Photoshop has save for web option.

typography rules revised in class

Type rules:

• ·      Use a grid format. This ensures everything is inline, gives constancy, alignment and control.
• ·      Hierarchy is important. Draws attention to the most important things, bigger and bolder, easier to read certain things. Categorises information and gives everything a functional order which gives a quick over view of the meaning of the contents
• ·      Limit the number and size of your typefaces. This will give consistency, have a differentiation between the two typefaces that you choose on the same piece of work (make sure they are complementary).
• ·      Legibility: 

o   The ideal line length is 7 words. This is the easiest line length for the human eye to read.

o   Spelling and grammar is correct. You could have the computer read it to you

o   9 or 10 pt body copy.  Be aware of the different sizes for different type. Too big type can be clumsy, too small can be hard to read

o   hyphenation, turn this off.

o   Be aware of widows and orphans

o   Kerning, you don’t want to make it more than 20% stretched or squashed

o   Ledding the space between each line

o   Ragged edges, left align for body copy and keep the edge as tidy as possible. Keep to edge consistency ragged

o   Rivers. These are big gaps between the text in body copy, this can be caused by justifying the text.

Coffee Slip

For our Open Format touch point we have chosen to design a coffee slip, as it obviously fits in with our topic well and is a great, simple way to raise awareness of FairTrade to coffee buyers. 

      

                                         

Type Exploration

Experimenting with different type faces to see what best conveys the message and tone we want to portray. The images below show some of the different options we were looking at, however we decided that a handwritten font would work best with our natural montage style, as it goes well with the drawings used and is not as serious as other fonts tried. 

In the above poster heirachy has been considered, and the word 'change' is most dominant to engage the viewers and to get them wondering what kind of change this poster is about. The topic and date is also very important hence is also stand out on the page. The imagery could be larger as a whole to grab the viewers attention from a distance and to make it stand out a lot more.  

Standouts well however looks to boring and formal for the kind of style

To bold/over powering compared to the line thickness of the drawings?

Hand-drawn type font works well with overall style and line drawings

Fair trade research

Fairtrade research to go towards the body copy.

Coffee is big business and remains one of the most valuable primary products in world trade. However, for many of the world’s 25 million coffee farmers, coffee is a labour intensive crop that frequently yields very little financial return.

Coffee is also enormously valuable to the economies of many developing countries.  For some of the world’s Least Developed Countries, such as Burundi, the cultivation of coffee accounts for the majority of foreign exchange earnings, up to 80%.  Most of the coffee-dependent workers worldwide are in developing countries, especially Brazil, Vietnam, Colombia, Indonesia and Mexico, the largest exporters of coffee.

The history of coffee on the world market has always been characterized by its high price volatility.  This volatility prompted international governments to negotiate the first International Coffee Agreement to stabilize the coffee market in 1962.  Quotas were introduced so that excessive coffee supplies were withheld from the market and coffee consumption was promoted.

Fairtrade Standards for coffee act as a safety net against the unpredictable market. They provide security to coffee producers so that they will get a price that covers their average costs of sustainable production.

Fairtrade coffee producers are small family farms organized in cooperatives or associations which the farmers own and govern democratically.

Fairtrade Impact: 

The Fairtrade Premium is the sum of money paid on top of the agreed price for investment in social, environmental or economic development projects that meet the needs of producer groups.

Neknasi achieved Fairtrade Certification in May of 2011, and in December 2011, they received AUD 8,000 in Fairtrade Premium. The Board members report that Neknasi is developing a plan to use its first Fairtrade Premium to expand and improve its current water supply system to include coffee gardens close to members’ villages. In the near future, the cooperative will increase production levels as a result of their recent vehicle purchase and improvements in sustainable farm management practices such as weeding and pruning. The Board also reports that Neknasi has plans to increase association membership.  

Currently, Neknasi’s only export crop is coffee, however it is developing its vanilla production and hopes to export vanilla under Fairtrade Certification in the future.

In the future Neknasi plan to use the Premium to invest in the following problem areas::

•   High levels of illiteracy among farmers due to expensive school fees and the remote location of primary and secondary schools.

•   Endemic health issues such as malaria and complications during childbirth, and the corresponding  lack of sufficient medical supplies and convenient health centres.

•   Remote mountainous locations, which translate into high transport costs, lower prices to producers, and difficulties in achieving access to markets.